Makampani Amipando Yapahotelo: Kuphatikizika Kwamapangidwe Aesthetics ndi Magwiridwe

Monga chithandizo chofunikira pamakampani amakono a hotelo, makampani opanga mipando ya hotelo sikuti amangotengera kukongola kwa malo, komanso chinthu chofunikira kwambiri pakugwiritsa ntchito. Chifukwa chakukula kwa ntchito zokopa alendo padziko lonse lapansi komanso kukweza kwa anthu ogwiritsa ntchito, makampaniwa akusintha kuchoka pa “zochitika” kupita “zotengera zochitika”. Nkhaniyi iwunika momwe zinthu ziliri komanso tsogolo lamakampani opanga mipando yamahotelo mozungulira miyeso ya mapangidwe, luso lazinthu, kukhazikika komanso chitukuko chanzeru.
1. Mawonekedwe apangidwe: kuchokera ku standardization mpaka makonda
Kapangidwe ka mipando yamahotelo yamakono yadutsa momwe amagwirira ntchito ndikusintha kukhala "zopanga zochitika". Mahotela apamwamba amakonda kugwiritsa ntchito mipando yosinthidwa makonda kuti apereke chikhalidwe chamtundu pogwiritsa ntchito mizere, mitundu ndi zida. Mwachitsanzo, mahotela amabizinesi amakonda mawonekedwe osavuta, ogwiritsira ntchito matani otsika komanso mawonekedwe osinthika kuti athe kukonza bwino malo; Malo ogona ogona amakhala ndi zikhalidwe zakumadera, monga mipando yaku Southeast Asia yamtundu wa rattan kapena nyumba zamatabwa za Nordic minimalist. Kuphatikiza apo, kukwera kwa ntchito zosakanizidwa ndi malo osangalalira kwachititsa kukula kwa kufunikira kwa mipando yamitundu ingapo, monga madesiki opunduka ndi zotsekera zobisika.
2. Kusintha kwazinthu: kugwirizanitsa kapangidwe kake ndi kulimba
Mipando ya ku hotelo iyenera kuganizira za kukongola komanso kulimba pansi pakugwiritsa ntchito pafupipafupi. Traditional nkhuni zolimba akadali otchuka chifukwa cha maonekedwe ake ofunda, koma opanga ambiri ayamba kutengera zipangizo gulu latsopano: chinyezi-umboni ndi antibacterial luso veneer, opepuka uchi zisa zotayidwa mapanelo, mapanelo mwala ngati thanthwe, etc., amene sangathe kuchepetsa ndalama yokonza, komanso kukwaniritsa mfundo okhwima monga kupewa moto ndi zikande kukana. Mwachitsanzo, ma suites ena amagwiritsa ntchito sofa wansalu zokutira nano, omwe ali ndi 60% apamwamba oletsa kuyipitsa kuposa zida zachikhalidwe.
3. Chitukuko chokhazikika: luso la unyolo wathunthu kuchokera pakupanga mpaka pakubwezeretsanso
Zofunikira za ESG (chilengedwe, gulu ndi utsogoleri) zamakampani opanga mahotela padziko lonse lapansi zakakamiza makampani opanga mipando kuti asinthe. Makampani otsogola apeza zobiriwira zobiriwira kudzera mumiyeso itatu: choyamba, pogwiritsa ntchito nkhuni zovomerezeka za FSC kapena mapulasitiki opangidwanso; chachiwiri, kupanga mapangidwe odziyimira pawokha kuti apititse patsogolo moyo wazinthu, monga chimango chotengera bedi chomwe Accor Hotels adagwirizana ndi opanga ku Italy, chomwe chingasinthidwe padera pomwe magawo awonongeka; chachitatu, kukhazikitsa njira yobwezeretsanso mipando yakale. Malinga ndi kafukufuku wa InterContinental Hotels Group mu 2023, mitengo yake yogwiritsanso ntchito mipando yafika 35%.
4. Luntha: Zipangizo zamakono zimapereka mphamvu kwa ogwiritsa ntchito
Ukadaulo wapaintaneti wa Zinthu ukusinthanso mawonekedwe a mipando yakuhotela. Matebulo anzeru am'mphepete mwa bedi amaphatikiza kuyitanitsa opanda zingwe, kuwongolera mawu ndi ntchito zosintha chilengedwe; matebulo amisonkhano okhala ndi masensa omangidwa amatha kusintha okha kutalika ndi kujambula deta yogwiritsira ntchito. Mu pulojekiti ya "Chipinda Cholumikizidwa" yomwe idakhazikitsidwa ndi Hilton, mipando imalumikizidwa ndi kachitidwe ka chipinda cha alendo, ndipo ogwiritsa ntchito amatha kusintha mawonekedwe owunikira, kutentha ndi mawonekedwe ena kudzera pa foni yam'manja APP. Zatsopano zamtunduwu sikuti zimangopititsa patsogolo mautumiki osinthidwa, komanso zimapereka chithandizo cha data pama hotelo.
Mapeto
The walowa gawo latsopano loyendetsedwa ndi "experience economic". Mpikisano wamtsogolo udzayang'ana kwambiri momwe mungatulutsire mtengo wamtundu kudzera m'chinenero chojambula, kuchepetsa mpweya wa carbon ndi teknoloji yoteteza chilengedwe, ndikupanga mautumiki osiyana mothandizidwa ndi luso lamakono. Kwa akatswiri, kokha pakumvetsetsa zosowa za ogwiritsa ntchito mosalekeza ndikuphatikiza zida zamakampani omwe angatsogolere pamsika wapadziko lonse wamtengo wopitilira US$300 biliyoni.