Kusanthula kwa msika wamahotelo mu 2023: Kukula kwa msika wamahotelo padziko lonse lapansi kukuyembekezeka kufika $600 biliyoni mu 2023.

I. Chiyambi

Ndi kuyambiranso kwachuma chapadziko lonse lapansi komanso kupitiliza kukula kwa zokopa alendo, msika wamakampani amahotelo upereka mwayi wachitukuko womwe sunachitikepo mu 2023. Nkhaniyi iwunika mozama msika wamakampani opanga mahotelo padziko lonse lapansi, kukula kwa msika, mawonekedwe ampikisano, chitukuko. mayendedwe, ndi zina zambiri, ndikupereka chiwongolero chofunikira kwa osunga ndalama ndi omwe ali mkati mwamakampani.

2. Kusanthula kukula kwa msika

Malinga ndi ziwerengero zamakampani ahotelo padziko lonse lapansi, kukula kwa msika wamahotelo padziko lonse lapansi kukuyembekezeka kufika $600 biliyoni mu 2023. Pakati pawo, zoyendetsa zazikulu zamsika zikuphatikiza kuyambiranso kwachuma chapadziko lonse lapansi, kupitiliza kukula kwa zokopa alendo komanso kukula kwachangu kwa omwe akutukuka kumene. misika.Kuphatikiza apo, kukwera kwamitengo yanyumba komanso kukwezedwa kwa kagwiritsidwe ntchito ka alendo kwathandiziranso kukulitsa kukula kwa msika kumlingo wina.

Malinga ndi kuchuluka kwa mahotela apadziko lonse lapansi, chikuyembekezeka kufika 500,000 mu 2023, chomwe chikukwera chaka ndi chaka ndi 5.8%.Pakati pawo, mahotela apamwamba, mahotela apamwamba ndi mahotela a bajeti amakhala 16%, 32% ndi 52% ya gawo la msika motsatira.Kuchokera pamalingaliro amtengo, mitengo ya mahotela apamwamba ndi mahotela apamwamba ndi okwera kwambiri, ndipo mtengo wapakati pausiku umaposa madola 100 aku US, pamene mitengo ya hotelo ya bajeti ndi yotsika mtengo, ndi mtengo wapakati pa usiku uliwonse. pafupifupi 50 US dollars.

3. Competitive Landscape Analysis

Pamsika wapadziko lonse wa hotelo, magulu a hotelo apadziko lonse lapansi mongaMarriott, Hilton, InterContinental, Starwood ndi Accor amawerengera pafupifupi 40% yamsika.Magulu akuluakulu a hotelowa ali ndi mizere yolemera yamtundu ndi maubwino azinthu, ndipo ali ndi maubwino ena pampikisano wamsika.Kuphatikiza apo, mahotela ena omwe akungotuluka kumene akutulukanso pamsika, monga Huazhu waku China, Jinjiang ndi Home Inns.

Pazaubwino wampikisano, magulu akulu amahotelo makamaka amadalira chikoka chawo, mtundu wautumiki, njira zotsatsira ndi maubwino ena kuti akope makasitomala.Kumbali ina, mahotela am'deralo amadalira kwambiri magwiridwe antchito am'deralo komanso phindu lamitengo kuti akope makasitomala.Komabe, pamene mpikisano wamsika ukuchulukirachulukira, malonda a hotelo akusintha pang'onopang'ono kuchoka pamtengo wamtengo wapatali kupita ku mpikisano wamphamvu wathunthu monga mtundu wautumiki ndi chikoka cha mtundu.

4. Kuneneratu za chitukuko

Choyamba, ndi chitukuko chofulumira chaukadaulo komanso kusintha kwamachitidwe ogula, digito ndi luntha zidzakhala zomwe zikuyenda bwino pakukula kwamakampani ahotelo.Mwachitsanzo, matekinoloje atsopano monga zipinda za alendo anzeru, mahotela opanda anthu, ndi malo odzichitira okha adzagwiritsidwa ntchito pang'onopang'ono kumakampani ahotelo kuti athandizire bwino komanso kuti azigwira bwino ntchito.

Kachiwiri, ndikuwongolera kuzindikira kwachilengedwe, mahotela obiriwira adzakhalanso njira yayikulu yachitukuko chamtsogolo.Mahotela obiriwira amachepetsa kukhudzidwa kwawo ndi chilengedwe pogwiritsa ntchito kusunga mphamvu, kuteteza chilengedwe ndi njira zina, ndipo panthawi imodzimodziyo, amatha kuwonjezera kuzindikira kwa ogula ku hoteloyo.

Chachitatu, ndi kufulumira kwa kudalirana kwa mayiko ndi kupitiriza kukula kwa zokopa alendo, mgwirizano wodutsa malire ndi zatsopano zidzakhala chitsogozo chofunikira pa chitukuko chamtsogolo cha makampani a hotelo.Mwachitsanzo, mgwirizano pakati pa mahotela ndi zokopa alendo, chikhalidwe, masewera ndi madera ena zipangitsa kuti pakhale magwiritsidwe ambiri komanso zofuna za ogula.

5. Malingaliro opangira ndalama

Potengera momwe msika wamahotela ukuyendera mu 2023, osunga ndalama atha kutengera njira zotsatirazi:

1. Gwiritsani ntchito mwayi wamsika ndikutumiza mwachangu msika wamahotelo apamwamba, makamaka kudera la Asia-Pacific.

2. Samalani ndi chitukuko cha misika yomwe ikubwera, makamaka mahotela omwe akutuluka kumene.

3. Samalani ndi chitukuko cha matekinoloje atsopano monga kuteteza zachilengedwe zobiriwira ndi digito, ndikuyika ndalama m'mabizinesi m'madera okhudzana nawo.

4. Samalani ndi mgwirizano wamalire ndi zatsopano, ndikuyika ndalama m'makampani omwe ali ndi luso lazopangapanga komanso kuthekera kogwirizana ndi malire.

Mwambiri, msika wamahotelo upitilizabe kukula mu 2023, ndipo zomwe zikuchitika pakupanga digito, luso laukadaulo, kukhazikika kwa chilengedwe, kusiyanitsa mitundu ndi maphunziro a talente zidzakhudza ndikusintha kukula kwamakampani amahotelo.Makampani opanga zokopa alendo padziko lonse lapansi akayamba kuchira pang'onopang'ono, makampani amahotelo akuyembekezeka kubweretsa mwayi watsopano ndi zovuta kuti apatse ogula ntchito zabwinoko komanso zokumana nazo.