Buku la Hotelier: Njira 7 Zodabwitsa & Zosangalatsa Zothandizira Kukhutitsidwa ndi Alendo a Mahotelo

M'malo amakono apaulendo opikisana, mahotela odziyimira pawokha amakumana ndi vuto lapadera: kuyimirira pagulu ndikutenga mitima (ndi zikwama!) za apaulendo. Ku TravelBoom, timakhulupirira kuti pali kuthekera kopanga zokumana nazo zosaiŵalika za alendo zomwe zimayendetsa kusungitsa mwachindunji ndikukulitsa kukhulupirika kwa moyo wonse.

Apa ndipamene machenjerero odabwitsa ndi osangalatsa amabwera. Kuchereza alendo kosayembekezerekaku kumatha kusintha anthu ambiri kukhala okonda mafani, kutulutsa ndemanga zabwino zapa intaneti komanso mawu apakamwa zomwe zingathandize kuti alendo ahotelo asangalale. Gawo labwino kwambiri? Siziyenera kukhala zodula kapena zovuta. Ndi luso laling'ono komanso ukadaulo wamakampani, mutha kupatsa mphamvu antchito anu kuti apange nthawi yokhazikika yomwe imakwaniritsa kukhutitsidwa kwa alendo ndikulimbikitsa chidwi chanu.

Momwe Mungakulitsire Kukhutitsidwa kwa Alendo a Hotelo

1. Chikondi Chapafupi: Kondwerani Zosangalatsa Zakomwe Mukupita

Pitani kupyola minibar ndikusintha hotelo yanu kukhala chipata chabwino kwambiri chomwe mzinda wanu ungapereke. Gwirizanani ndi mabizinesi am'deralo kuti muwonetsere zochitika zenizeni zomwe zimasangalatsa alendo, komanso kuwonetsa hotelo yanu ngati kalozera waukadaulo wa komwe mukupita. Umu ndi momwe mungalimbikitsire chikondi chakwanuko kuti muchite zambiri:

Landirani Mabasiketi okhala ndi Local Twist

Moni kwa alendo ndi dengu losanjidwa bwino lomwe lili ndi zokometsera za m'madera, zinthu zaluso, kapena zokhwasula-khwasula zapafupi. Izi zimapatsa chidwi chodabwitsa komanso zimawadziwitsa za zokometsera za dera lanu.

Exclusive Partnerships

Gwirizanani ndi zokopa zapafupi, malo odyera, ndi masitolo kuti mupatse alendo ziphaso zabwino, kuchotsera kwapadera, kapena zochitika zapadera. Izi zimawonjezera phindu pakukhala kwawo ndipo zimawalimbikitsa kuti afufuze zochitika zapafupi.

Mabuku a Local Guide kapena Mamapu

Perekani alendo omwe ali ndi mabuku owongolera kapena mamapu owunikira malo omwe mumawakonda, miyala yamtengo wapatali yobisika, ndi zokopa zomwe muyenera kuziwona. Izi zimayika hotelo yanu ngati odziwa zamkati ndipo zimathandiza alendo kuti apindule kwambiri ndi ulendo wawo.

Zowunikira pa Social Media

Onetsani anzanu akumaloko pamakanema a hotelo yanu. Gawani zithunzi ndi nkhani zomwe zikuwonetsa zapadera za komwe mukupita komanso mabizinesi omwe amakupangitsani kukhala apadera. Kutsatsa kumeneku kumapindulitsa aliyense amene akukhudzidwa ndipo kumapangitsa kuti anthu azimveka mozungulira hotelo yanu.

Kalendala ya Zochitika Zam'deralo

Dziwitsani alendo za zikondwerero, makonsati, ndi zochitika zomwe zikubwera mumzinda wanu. Izi zimawathandiza kukonzekera ulendo wawo ndikuwonjezera chinthu chosangalatsa pakukhala kwawo.

Mukakumbatira chikondi cha komweko, mumapangitsa kuti zinthu zipambane: alendo amasangalala ndi zochitika zosaiwalika komanso zosaiwalika, mabizinesi am'deralo amawonekera, ndipo hotelo yanu imalimbitsa mbiri yake ngati katswiri wa kopita. Izi zimakulitsa kukhutitsidwa kwa alendo, komanso zimakhazikitsa njira yowunikiranso zabwino, malingaliro apakamwa, ndikuwonjezera kusungitsa mwachindunji.

2. Kukhudza Kwapadera kwa Zochitika Zapadera: Sinthani Nthawi Kukhala Matsenga Otsatsa

Zodabwitsa zomwe mwakonda zimatha kusintha kukhala wamba kukhala zokumbukira zodabwitsa, ndipo zokumbukirazo zimasandulika kukhala malonda amphamvu a hotelo yanu. Umu ndi momwe mungathandizire zidziwitso zoyendetsedwa ndi data kuti mupange zochitika zosaiŵalika zomwe zimasangalatsa alendo, komanso kukulitsa mtundu wanu:

Kupeza koyendetsedwa ndi data

Gwiritsani ntchito zidziwitso za alendo anu kuti muzindikire masiku obadwa, okumbukira, kapena tchuthi chomwe chikubwera. Izi zitha kusonkhanitsidwa pofunsa mwachindunji pakusungitsa malo, mbiri yamapulogalamu okhulupilika, kapenanso kuyang'anira malo ochezera.

Zodabwitsa Zogwirizana

Mukazindikira chochitika chapadera, pitani mtunda wowonjezera ndikukhudza kwanu. Izi zitha kukhala kukweza chipinda chowonjezera, cholemba pamanja kuchokera kwa ogwira ntchito, botolo la shampeni, kapena mphatso yaying'ono yokhudzana ndi chikondwererocho.

Jambulani Mphindi

Limbikitsani alendo kuti agawane nawo nthawi zawo zapadera pazochezera zapaintaneti popanga hashtag yodzipereka ya hotelo yanu kapena kukupatsani chilimbikitso chaching'ono kuti mutumize. Izi zopangidwa ndi ogwiritsa ntchito zimakhala ngati zotsatsa zowona komanso umboni wapagulu kwa omwe angakhale alendo.

Pambuyo pa Kukhala Kutsatira

Akafika, tumizani imelo yothokoza yomwe mwakondana nayo kuvomereza chochitika chawo chapadera ndikuwonetsa chiyembekezo chanu kuti anasangalala ndi zomwe adakumana nazo. Phatikizani kuyitanidwa kuti muchitepo kanthu kuti musungitse nanu zikondwerero zamtsogolo, mwina ndi code yochotsera.

Limbikitsani Ndemanga Zabwino

Alendo akamagawana ndemanga zabwino pamwambo wapaderawu, wonjezerani mawu awo powonetsa ndemanga zawo patsamba lanu ndi ma TV. Izi zikuwonetsa kudzipereka kwanu pakukhutira kwa alendo ndikukopa alendo ambiri omwe akufuna zikondwerero zosaiŵalika.

Mukaphatikizira malonda muzodabwitsa zanu zapadera, mumapanga nthawi yabwino: alendo amamva kuti amayamikiridwa komanso kuyamikiridwa, amagawana zomwe akumana nazo ndi maukonde awo, ndipo hotelo yanu imapeza kuwonekera kofunikira ndikusungitsa malo mwachindunji.

3. Landirani Mphamvu ya “Zikomo”: Sinthani Kuyamikira Kukhala Golide

"Zikomo" kuchokera pansi pamtima akhoza kupita patsogolo pomanga kukhulupirika kwa alendo ndikuyendetsa bizinesi yobwerezabwereza. Koma ndilekerenji pamenepo? Mutha kukulitsa chiyamikiro chanu ndikusandutsa chida champhamvu chokopa alendo atsopano ndikuwonjezera kusungitsa mwachindunji, kudzera kutsatsa kosavuta. Umu ndi momwe:

Maimelo Okhazikika Okhazikika

Osamangotumiza uthenga wothokoza. Pangani imelo yokonda makonda anu amene amavomereza mlendo ndi dzina lake, amatchula mbali zinazake za kukhala kwawo, ndi kusonyeza chiyamikiro chanu chenicheni cha bizinesi yawo. Izi zikuwonetsa kuti mumayamikira zomwe mwakumana nazo ndipo zimakhazikitsa njira yolumikizirana mozama.

Zofuna Ndemanga Zolinga

Itanani alendo kuti afotokoze maganizo awo kudzera mu kafukufuku wamunthu payekha kapena pulatifomu yowunikira. Gwiritsani ntchito mwayiwu kuti mupeze zidziwitso zofunikira zomwe zingakuthandizeni kukonza zomwe mumapereka ndikuwongolera mauthenga anu otsatsa. Lingalirani zopereka zolimbikitsa pang'ono kuti mumalize kafukufukuyu, monga kuchotsera pakukhala mtsogolo kapena kulowa muzojambula zamphotho.

Zopereka Zapadera za Alendo Obwerera

Onetsani kuyamikira kwanu bizinesi yobwerezabwereza pokupatsani kuchotsera kwapadera kapena phindu lapadera kwa iwo omwe asungitsanso buku lanu kachiwiri. Izi sizimangolimbikitsa kukhulupirika komanso zimakuthandizani kuti mulambalale chindapusa chosungitsa cha anthu ena.

Ma Social Media Shout Outs

Ngati alendo asiya ndemanga yowala kwambiri kapena kugawana zomwe adakumana nazo pamasamba ochezera, tengani mwayi wowathokoza pagulu ndikuwonetsa zomwe amakutsatirani. Izi zimalimbitsa malingaliro awo abwino ndikuwonetsa kudzipereka kwanu pakukhutira kwa alendo kwa omvera ambiri.

Malipiro Otumizira

Limbikitsani alendo kuti afalitse uthenga wokhudza hotelo yanu popereka pulogalamu yopereka mphotho. Izi zitha kuphatikizapo kuwapatsa kuchotsera kapena ma bonasi kwa mnzawo aliyense yemwe amamupatsa malo ogona. Izi zimasandutsa alendo anu okondwa kukhala olimbikitsa mtundu komanso kukuthandizani kukopa makasitomala atsopano kudzera mumalingaliro odalirika.

Pogwiritsa ntchito mphamvu ya "zikomo" ndikuphatikiza njira zotsatsira, mutha kupanga malingaliro abwino omwe amalimbikitsa kukhulupirika kwa alendo komanso kuyendetsa kusungitsa mwachindunji, ndikukulitsa kufikira kwanu.

4. Kwezani Zawamba: Zothandizira ndi "Aha!" Mphindi

Osakhazikika pa zomwe zikuyembekezeredwa; pitilirani zachilendo kuti mupange zinthu zomwe zimadabwitsa ndikusangalatsa alendo anu. Pophatikizira kukhudza koganizira komanso zowonjezera zosayembekezereka, mutha kusintha zopereka zanthawi zonse kukhala zochitika zosaiŵalika zomwe zimasiya chidwi chambiri ndikupanga mawu abwino apakamwa.

Onetsani zinthu zapadera

Onetsani zinthu zapadera za hotelo yanu pazotsatsa zanu ndi zolemba zanu zapa TV. Gwiritsani ntchito zithunzi ndi mafotokozedwe okopa kuti mupange chidwi komanso chisangalalo.

Kulitsani mzimu wofufuza zinthu

Limbikitsani alendo kuti afufuze zamtengo wapatali zobisika za hotelo yanu. Sankhani madera kapena zochitika ngati "malo obisika" kapena "malangizo amkati mwanu." Izi zimawonjezera chinthu chosangalatsa komanso chodziwika pakukhala kwawo.

Sinthani zothandiza za tsiku ndi tsiku kukhala zokumana nazo

Kwezani ngakhale zofunikira kwambiri powonjezera kukhudza kwanu. Perekani ma tiyi am'deralo kapena khofi wokoma kwambiri m'chipinda cholandirira alendo, kapena perekani zolembera pamanja ndi malingaliro amderalo.

Gwiritsani ntchito ma social media

Limbikitsani alendo kuti agawane "Aha!" mphindi pama social network pogwiritsa ntchito hashtag yodzipereka. Izi zopangidwa ndi ogwiritsa ntchito zimakhala ngati zotsatsa zowona komanso umboni wapagulu kwa omwe angakhale alendo.

Zitsanzo:

  • M'malo mwake: Firiji yokhazikika, perekani zokhwasula-khwasula zopezeka kwanuko ndi zakumwa.
  • M'malo mwake: Chakumwa cholandirira mwachisawawa, perekani kwa alendo malo awo ogulitsira malinga ndi zomwe amakonda.
  • M'malo mwake: Malo ochitira masewera olimbitsa thupi, perekani alendo mwayi wopita ku makalasi a yoga omwe ali patsamba kapena maulendo owongolera zachilengedwe.
  • M'malo mwake: Zosankha zanthawi zonse zochitira zipinda, thandizani ndi malo odyera am'deralo kuti mupatse alendo zakudya zabwino kwambiri.
  • M'malo mwake: Buku lachidziwitso la alendo, pangani "khoma la kukumbukira" komwe alendo amatha kugawana nawo nthawi zomwe amakonda pakukhala kwawo.

Mwa kupita mtunda wowonjezera kupanga "Aha!" mphindi, mumakulitsa luso la alendo ndikupanganso chida champhamvu chotsatsa chomwe chimasiyanitsa hotelo yanu ndi mpikisano ndikukopa alendo omwe akufunafuna zochitika zapadera komanso zosaiŵalika.

5. Zodabwitsa za Tech-Savvy: Gwiritsani Ntchito Mphamvu ya Data

M'nthawi yamakono ya digito, deta ndi mgodi wagolide wa chidziwitso chomwe chikudikirira kujambulidwa. Pogwiritsa ntchito zomwe mwapeza zokhudza alendo anu, mutha kupanga zokumana nazo zanu zomwe zimadabwitsa komanso zosangalatsa komanso kulimbikitsa kudzipereka kwa hotelo yanu pakuchita ntchito zapadera. Izi, nazonso, zingapangitse kukhutitsidwa kwa alendo, ndemanga zabwino, ndipo pamapeto pake, kusungitsa mwachindunji. Umu ndi momwe mungagwiritsire ntchito zambiri kuti zipindule:

Jambulani Zambiri Zoyenera

Pitani kupyola zambiri zolumikizirana ndi zomwe mumakonda. Gwiritsani ntchito fomu yanu yosungitsa malo pa intaneti, kafukufuku musanafike, ndi zochitika zapawayilesi kuti mupeze zidziwitso zokhuza zokonda za alendo anu, zomwe amakonda, komanso zochitika zapadera.

Zothandizira Zolandiridwa Mwamakonda Anu

Ngati mlendo atchula za chikondi choyenda mtunda, siyani mapu amayendedwe apafupi m'chipinda chake. Kwa okonda vinyo, minda yamphesa yakumaloko ikhoza kukhala yodabwitsa. Sinthani zinthu zanu kuti zigwirizane ndi zomwe mumakonda ngati kuli kotheka.

Makampeni Oyimilira a Imelo

Gawani mndandanda wa maimelo anu kutengera zomwe alendo adakumana nazo ndikutumiza zomwe mukufuna kapena zotsatsa zomwe zimagwirizana ndi zomwe amakonda. Mwachitsanzo, perekani phukusi la spa kwa alendo omwe asonyeza chidwi chokhala ndi thanzi labwino, kapena kulimbikitsa chikondwerero chazakudya chapafupi kwa odya.

Social Media Engagement

Gwiritsani ntchito zida zomvera zapa social media kuti muwunikire zokambirana za hotelo yanu ndikupeza mwayi wocheza ndi alendo. Adabweni ndikuwasangalatsa poyankha zomwe amalemba kapena kupereka malingaliro awo malinga ndi zomwe amakonda.

Data-Driven Upsells

Yang'anani zambiri za alendo anu kuti mudziwe mwayi wotsatsa kapena kugulitsa. Mwachitsanzo, perekani phukusi la chakudya chamadzulo chachikondi kwa maanja omwe akukondwerera chaka, kapena perekani zochitika zokondweretsa banja kwa alendo omwe akuyenda ndi ana.

Yezerani ndi Kuyeretsa

Tsatirani zotsatira za zodabwitsa zanu zoyendetsedwa ndi data pa kukhutitsidwa kwa alendo ndi kusungitsa mwachindunji. Gwiritsani ntchito izi kuti muwongolere njira zanu ndikusintha mosalekeza za alendo.

Kupyolera mu kuvomereza njira yaukadaulo yothandiza alendo, malo anu amatha kupanga nthawi yokonda kwambiri kuposa zomwe mukuyembekezera, kupanga zotsatira zoyezeka zamalonda, ndikuyendetsa kukhulupirika kwanthawi yayitali.

6. Landirani Zosayembekezeka: Limbikitsani Ogwira Ntchito Anu Kuti Akhale Akazembe Amtundu

Ogwira ntchito anu ndiye mtima wa hotelo yanu, ndipo kuyanjana kwawo ndi alendo kungapangitse kapena kusokoneza zochitika zonse. Powapatsa mphamvu kuti apite patsogolo, mumapanga nthawi zamatsenga kwa alendo anu komanso mumasintha gulu lanu kukhala akazembe okonda malonda omwe amathandizira kwambiri pakutsatsa kwa hotelo yanu. Nazi momwe mungapangire kuti zichitike:

Khazikitsani Zoyembekeza Zomveka

Lumikizanani ndi ogwira ntchito anu kuti mumayamikira utumiki waumwini ndikuwalimbikitsa kuyang'ana mipata yodabwitsa ndi kusangalatsa alendo.

Perekani Zida ndi Zothandizira

Perekani antchito anu bajeti ya manja ang'onoang'ono, monga zakumwa zabwino, zokhwasula-khwasula, kapena kukonzanso zipinda. Onetsetsani kuti ali ndi mwayi wodziwa zambiri za alendo komanso zomwe amakonda kuti azikondana ndi anthu.

Kuzindikira ndi Kulipira

Yamikirani ndi kukondwerera antchito omwe achita zambiri. Izi zitha kukhala kudzera mwa kuzindikirika ndi anthu, ma bonasi, kapena zolimbikitsa zina. Izi zimalimbitsa kufunikira kwa ntchito zapadera ndipo zimalimbikitsa gulu lanu kupitiriza kupereka zokumana nazo zabwino kwambiri.

Pangani pulogalamu ya "Staff Picks".

Lolani antchito anu kuti apangire zokopa zomwe amakonda kwanuko, malo odyera, kapena zochitika kwa alendo. Izi zimawonjezera kukhudza kwanu pazokonda zanu ndikuyika hotelo yanu ngati munthu wodziwa bwino zamkati mwanu, ndipo imawonetsa chikhalidwe chochereza alendo ndikulimbitsa dzina la hotelo yanu.

Gwiritsani ntchito Social Media

Limbikitsani antchito anu kuti agawane nawo zomwe alendo amakumana nazo pamasamba ochezera. Zopangidwa ndi ogwiritsa ntchitozi zikuwonetsa kudzipereka kwa hotelo yanu kuzinthu zomwe mwakonda komanso zimakupatsirani malonda enieni omwe angasangalale ndi alendo omwe angakhale nawo.

Limbikitsani Ndemanga Zapaintaneti

Phunzitsani ogwira nawo ntchito kuti azifunsa mwaulemu alendo kuti akuwunikeni pa intaneti komanso kuti atchule zomwe akumana nazo zabwino ndi ntchito zapa hoteloyo. Izi zimathandiza kukulitsa mbiri ya hotelo yanu pa intaneti ndikukopa alendo atsopano.

Mukapatsa mphamvu antchito anu kukumbatira zosayembekezereka, mumapanga mwayi wopambana: alendo amasangalala ndi zokumana nazo zosaiŵalika, gulu lanu limadzimva kukhala lofunika komanso lolimbikitsidwa, ndipo hotelo yanu imapindula kwambiri kudzera munkhani zowona komanso mawu abwino pakamwa.

7. Mphamvu ya "Kuganizira Patsogolo": Yembekezerani Zosowa, Kupitilira Zomwe Mukuyembekezera ndikukulitsa Mbiri Yanu

Kuchereza alendo kokhazikika ndiye mwala wapangodya wa kuchereza kwapadera. Poyembekezera zosowa za alendo ndikupita mtunda wowonjezera asanabwere, mumapanga chinthu chodabwitsa chomwe chimalimbikitsa kukhulupirika komanso kutembenuza alendo anu kukhala otsatsa achangu. Umu ndi momwe mungathandizire mphamvu zoyembekezera kuti muzitha kutsatsa kwambiri:

Makonda Oyendetsedwa ndi data

Unikani zambiri za alendo omwe adakhalako m'mbuyomu komanso zambiri zosungitsa kuti muzindikire zomwe amakonda komanso kuyembekezera zosowa. Izi zingaphatikizepo kuzindikira mtundu wa chipinda chomwe mlendo amakonda, zoletsa zakudya, kapena zochitika zapadera.

Kulankhulana Kusanachitike

Funsani alendo asanafike kuti atsimikizire zokonda zawo ndikupereka malingaliro awo kapena kukweza malinga ndi zosowa zawo. Izi zikuwonetsa kutcheru kwanu ndikukhazikitsa njira yochitira zinthu mogwirizana.

Zothandizira Zoganizira M'chipinda

Alendo odabwitsa omwe ali ndi zothandizira zomwe zimakwaniritsa zosowa zawo zenizeni. Izi zingaphatikizepo kusunga minibar ndi chakumwa chomwe amachikonda, kupereka bedi la mabanja omwe ali ndi ana ang'onoang'ono, kapena kupereka mawu olandirira makonda awo.

Nthawi Zodabwitsa ndi Zosangalatsa

Pitani kupyola zomwe zikuyembekezeredwa poyembekezera zosowa zosaneneka. Mwachitsanzo, perekani nthawi yoyendera mochedwa kwa alendo omwe anyamuka mochedwa kapena perekani basiketi ya pikiniki kwa maanja omwe akukondwerera chaka.

Pambuyo pa Kukhala Kutsatira

Atatha kukhala, tumizani imelo yoyamikira yoyamikira zosowa zawo zenizeni ndikufotokozera chiyembekezo chanu kuti mwadutsa zomwe iwo ankayembekezera. Izi zimalimbitsa zokumana nazo zabwino ndikuwalimbikitsa kugawana malingaliro awo.

Makampeni Oyimilira a Imelo

Gwiritsani ntchito zidziwitso za alendo kuti mugawire maimelo anu ndikutumiza zomwe mukufuna kapena zotsatsa zomwe zimagwirizana ndi zomwe amakonda komanso zomwe adakumana nazo m'mbuyomu. Mwachitsanzo, perekani phukusi la banja kwa alendo omwe adakhalapo kale ndi ana aang'ono.

Yezerani ndi Kuyeretsa

Tsatani momwe ntchito yanu ya alendo imakhudzira kukhutitsidwa ndi kusungitsa mwachindunji. Gwiritsani ntchito izi kuti muwongolere njira zanu ndikusintha mosalekeza za alendo.

Kuyembekezera zosowa ndi kupitilira zomwe mukuyembekezera kungapangitse mbiri ya kuchereza kwapadera komwe kumasiyanitsa hotelo yanu ndi mpikisano. Izi zimayendetsa kukhulupirika kwa alendo ndikubwereza bizinesi pomwe zikupanganso mawu abwino apakamwa komanso ndemanga zapaintaneti zomwe zimakopa alendo omwe akufunafuna zomwe amakonda komanso zosaiwalika.

Njira zodabwitsa komanso zosangalatsa ndi ndalama zamphamvu mtsogolo mwa hotelo yanu. TravelBoom ikhoza kukuthandizani kugwiritsa ntchito njirazi ndikuwongolera malonda anu a digito kuti musungitse kusungitsa mwachindunji ndikusintha alendo okhutitsidwa kukhala oyimira mtundu wamoyo wonse.


Nthawi yotumiza: Aug-29-2024
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