Momwe AI mu Kuchereza Ingathe Kulimbitsira Chidziwitso Chamakasitomala - Image Credit EHL Hospitality Business School
Kuchokera kuchipinda choyendetsedwa ndi AI chomwe chimadziwa zokhwasula-khwasula zomwe mlendo wanu amakonda pakati pausiku kupita ku ma chatbots omwe amapereka upangiri wapaulendo ngati globetrotter yodziwika bwino, luntha lochita kupanga (AI) pochereza alendo kuli ngati kukhala ndi unicorn m'munda wanu wa hotelo. Mutha kuyigwiritsa ntchito kukopa makasitomala, kuwasangalatsa ndi zochitika zapadera, zokumana nazo makonda anu, ndikuphunzira zambiri za bizinesi yanu ndi makasitomala kuti mukhale patsogolo pamasewerawa. Kaya mukuyendetsa hotelo, malo odyera kapena ntchito zapaulendo, AI ndiye wothandizira paukadaulo yemwe angakulekanitseni inu ndi mtundu wanu.
Artificial intelligence yayamba kale kutchuka pamakampani, makamaka pakuwongolera zochitika za alendo. Kumeneko, imasintha kuyanjana kwamakasitomala ndikupereka chithandizo chanthawi yomweyo, usana ndi usiku kwa alendo. Nthawi yomweyo, ndikumasula ogwira ntchito ku hotelo kuti awononge nthawi yawo yambiri pazinthu zazing'ono zomwe zimakondweretsa makasitomala ndikuwapangitsa kumwetulira.
Apa, tikuyang'ana dziko loyendetsedwa ndi data la AI kuti tipeze momwe ikusinthiranso bizinesiyo ndikupangitsa mabizinesi osiyanasiyana ochereza alendo kuti azipereka makonda paulendo wonse wamakasitomala, ndikumakulitsa chidziwitso cha alendo.
Makasitomala Amalakalaka Zokumana Nazo Mwamakonda Anu
Zokonda zamakasitomala pakuchereza alendo zikusintha nthawi zonse, ndipo pakadali pano, makonda ndi chakudya chamasana. Kafukufuku wina wokhudza alendo opitilira 1,700 omwe adapezeka kuhotelo adapeza kuti kutengera munthu payekha kumayenderana mwachindunji ndi kukhutitsidwa kwamakasitomala, pomwe 61% ya omwe adafunsidwa adati anali okonzeka kulipira zambiri kuti agwiritse ntchito mwamakonda. Komabe, 23% yokha idanenanso kuti adakumana ndi zokonda zambiri atakhala kuhotelo posachedwa.
Kafukufuku wina adapeza kuti 78% ya apaulendo amatha kusungitsa malo ogona omwe amapereka zokumana nazo zawo, ndipo pafupifupi theka la omwe adafunsidwa akufuna kugawana zomwe akufuna kuti asinthe momwe angakhalire. Chilakolako ichi cha zochitika zaumwini chimakhala chofala kwambiri pakati pa millennials ndi Gen Z, anthu awiri omwe akugwiritsa ntchito ndalama zambiri paulendo mu 2024. Poganizira izi, zikuwonekeratu kuti kulephera kupereka zinthu zaumwini ndi mwayi wotayika wosiyanitsa mtundu wanu ndikupatsa makasitomala zomwe akufuna.
Kumene Makonda ndi AI Amakumana
Pali kufunikira kwa zochitika zapadera zochereza alendo zogwirizana ndi zosowa za munthu payekha, ndipo apaulendo ambiri amalolera kulipira ndalama zambiri. Malingaliro mwamakonda anu, ntchito, ndi zothandizira zonse zingathandize kupanga chosaiwalika ndikukulitsa kukhutitsidwa kwamakasitomala, ndipo AI yopanga ndi chida chimodzi chomwe mungagwiritse ntchito kuti mupereke.
AI imatha kupanga zidziwitso ndi zochita posanthula kuchuluka kwamakasitomala ndikuphunzira kuchokera pamachitidwe a ogwiritsa ntchito. Kuchokera pamalingaliro oyenda makonda mpaka zokhazikitsira zipinda zamunthu, AI imatha kubweretsa mitundu yosiyanasiyana yosatheka kuti ifotokozerenso momwe makampani amagwirira ntchito kasitomala.
Ubwino wogwiritsa ntchito AI mwanjira iyi ndiwokakamiza. Takambirana kale za ulalo womwe ulipo pakati pa zokumana nazo makonda ndi kukhutitsidwa kwamakasitomala, ndizomwe AI ingakupatseni. Kupanga zokumana nazo zosaiŵalika kwa makasitomala anu kumapanga kulumikizana kwamalingaliro ndi mtundu wanu. Makasitomala anu amamva ngati mukuwamvetsetsa, kukulitsa kudalirana ndi kukhulupirika ndikupangitsa kuti abwerere ku hotelo yanu ndikupangira ena.
Kodi Artificial Intelligence (AI) Ndi Chiyani Kwenikweni?
Mwachidule chake, AI ndiukadaulo womwe umathandizira makompyuta kutengera nzeru zamunthu. AI imagwiritsa ntchito deta kuti imvetse bwino dziko lozungulira. Itha kugwiritsa ntchito zidziwitsozo kuchita ntchito, kulumikizana, ndi kuthetsa mavuto mwanjira yomwe nthawi zambiri mumangogwirizana ndi malingaliro amunthu.
Ndipo AI salinso ukadaulo wamtsogolo. Zafika pano komanso pano, ndi zitsanzo zambiri za AI zomwe zikusintha kale moyo wathu watsiku ndi tsiku. Mutha kuwona kukopa komanso kusavuta kwa AI pazida zam'nyumba zanzeru, othandizira mawu a digito, ndi makina opangira magalimoto.
Njira Zopangira Makonda a AI mu Kuchereza alendo
Makampani ochereza alendo akugwiritsa ntchito kale njira zina za AI, koma zina ndizowonjezerazatsopanondipo akuyamba kufufuzidwa.
Malingaliro Osinthidwa Mwamakonda Anu
Injini zolangizira zimagwiritsa ntchito ma aligorivimu a AI kusanthula zomwe kasitomala amakonda ndi machitidwe am'mbuyomu ndikupereka malingaliro awo pazantchito ndi zomwe akumana nazo potengera zomwe datayo. Zitsanzo zodziwika bwino m'gawo lochereza alendo ndi monga momwe mungapangire maulendo osinthidwa makonda, zopangira zodyeramo kwa alendo, ndi zipinda zosinthira malinga ndi zomwe amakonda.
Chida chimodzi chotere, chida cha Guest Experience Platform Duve, chikugwiritsidwa ntchito kale ndi mitundu yopitilira 1,000 m'maiko 60.
Utumiki Wamakasitomala Wanthawi Zonse
Othandizira ndi ma chatbots oyendetsedwa ndi AI amatha kuthana ndi zopempha zambiri zamakasitomala ndipo akukhala ovuta kwambiri pamafunso omwe angayankhe komanso thandizo lomwe angapereke. Amapereka njira yoyankhira 24/7, atha kupereka malingaliro anu, ndikuchepetsa kuchuluka kwa mafoni omwe amapita kwa ogwira ntchito pa desiki lakutsogolo. Izi zimalola ogwira ntchito kuthera nthawi yochulukirapo pazinthu zothandizira makasitomala pomwe kukhudza kwaumunthu kumawonjezera phindu.
Malo Owonjezera a Zipinda
Tangoganizani mukuyenda m'chipinda cha hotelo chotentha chomwe chimayatsidwa momwe mukukondera, bokosi lanu lomwe mumakonda ladzaza kale, chakumwa chomwe mumakonda chikudikirira patebulo, ndipo matiresi ndi pilo ndizokhazikika zomwe mumakonda.
Izi zitha kumveka ngati zongopeka, koma ndizotheka kale ndi AI. Mwa kuphatikiza luntha lochita kupanga ndi zida zapaintaneti ya Zinthu, mutha kusintha makina owongolera ma thermostat, kuyatsa, ndi zosangalatsa kuti zigwirizane ndi zomwe mlendo wanu amakonda.
Kusungitsa Mwamakonda Anu
Zomwe mlendo amakumana nazo ndi mtundu wanu zimayamba kalekale asanayang'ane ku hotelo yanu. AI ikhoza kupereka ntchito yosungitsa makonda mwa kusanthula zambiri zamakasitomala, kupangira mahotela enaake, kapena kupangira zowonjezera zomwe zimagwirizana ndi zomwe amakonda.
Njira iyi yagwiritsidwa ntchito bwino ndi chimphona cha hotelo cha Hyatt. Idagwirizana ndi Amazon Web Services kuti igwiritse ntchito deta yamakasitomala kuti ipangire mahotela enaake kwa makasitomala ake ndiyeno idaperekanso zowonjezera zomwe zingasangalatse malinga ndi zomwe amakonda. Ntchitoyi yokha idakulitsa ndalama za Hyatt pafupifupi $40 miliyoni m'miyezi isanu ndi umodzi yokha.
Zochitikira Zodyera Zogwirizana
Mapulogalamu opangidwa ndi AI ophatikizidwa ndi kuphunzira pamakina amathanso kupanga zodyeramo makonda pazokonda ndi zofunikira. Mwachitsanzo, ngati mlendo ali ndi zoletsa pazakudya, AI ikhoza kukuthandizani kuti mupereke zosankha makonda. Mutha kuwonetsetsanso kuti alendo okhazikika amapeza tebulo lomwe amawakonda komanso kusintha mawonekedwe awo ndi nyimbo.
Malizitsani Mapu a Ulendo
Ndi AI, mutha kukonzekera nthawi yonse ya alendo kutengera zomwe amakonda komanso zomwe amakonda. Mutha kuwapatsa malingaliro okhudzana ndi hotelo, mitundu yazipinda, njira zosinthira pabwalo la ndege, zokumana nazo pazakudya, ndi zochitika zomwe angasangalale nazo panthawi yomwe amakhala. Izi zitha kuphatikizanso malingaliro otengera zinthu monga nthawi yamasana komanso nyengo.
Zochepa za AI mu Hospitality
Ngakhale kuthekera kwake komanso kuchita bwino m'malo ambiri,AI mu kuchereza alendoakadali ndi malire ndi zovuta. Vuto limodzi ndi kuthekera kwa kuchotsedwa ntchito pomwe AI ndi makina azigwira ntchito zina. Izi zitha kupangitsa kuti ogwira ntchito ndi mabungwe azitsutsa komanso nkhawa zokhudzana ndi momwe chuma chaderalo chikukhudzira.
Kupanga makonda, komwe kuli kofunikira pamakampani ochereza alendo, kumatha kukhala kovuta kuti AI ikwaniritse pamlingo womwewo monga antchito a anthu. Kumvetsetsa ndi kuyankha ku zovuta za anthu ndi zosowa akadali malo omwe AI ili ndi malire.
Palinso nkhawa zachinsinsi komanso chitetezo cha data. Machitidwe a AI mu kuchereza alendo nthawi zambiri amadalira zambiri zamakasitomala, zomwe zimadzutsa mafunso okhudza momwe chidziwitsochi chimasungidwira ndikugwiritsidwa ntchito. Potsirizira pake, pali nkhani ya mtengo ndi kukhazikitsa - kuphatikiza AI mu machitidwe ochereza omwe alipo kale kungakhale kokwera mtengo ndipo kungafunike kusintha kwakukulu kwa zomangamanga ndi ndondomeko.
Nthumwi za ophunzira a EHL zidapezeka pa Msonkhano wa HITEC wa 2023 ku Dubai monga gawo la EHL's Educational Travel Programme. Msonkhanowo, womwe uli gawo la The Hotel Show, unasonkhanitsa atsogoleri amakampani kudzera m'magulu, zokambirana, ndi masemina. Ophunzirawo anali ndi mwayi wochita nawo mfundo zazikuluzikulu ndi zokambirana komanso kuthandizana ndi maudindo oyang'anira. Msonkhanowu udayang'ana kwambiri zaukadaulo wopezera ndalama komanso kuthana ndi zovuta m'makampani ochereza alendo, monga luntha lochita kupanga, ukadaulo wobiriwira, ndi data yayikulu.
Poganizira izi, ophunzira adatsimikiza kuti ukadaulo si yankho ku chilichonse chokhudza kuchereza alendo:
Tawona momwe umisiri umagwiritsidwira ntchito kuti uwongolere bwino ntchito komanso zokumana nazo alendo: kusanthula deta yayikulu kumathandizira eni mahotela kuti azitha kuzindikira zambiri ndikusintha ulendo wa alendo awo. Komabe, tidazindikira kuti chikondi, chifundo, ndi chisamaliro cha akatswiri ochereza alendo amakhalabe amtengo wapatali komanso osasinthika. Kukhudza kwaumunthu kumapangitsa alendo kumva kuti amayamikiridwa ndikusiya chidwi chosaiwalika pa iwo.
Kulinganiza Automation ndi Kukhudza Kwaumunthu
Pamtima pake, makampani ochereza alendo ndi okhudza kutumikira anthu, ndipo AI, ikagwiritsidwa ntchito mosamala, ikhoza kukuthandizani kuti muchite bwino. Pogwiritsa ntchito AI kusintha ulendo wa alendo, mutha kupanga kukhulupirika kwamakasitomala, kukulitsa kukhutira, komanso kulimbikitsandalama. Komabe, kukhudza kwaumunthu ndikofunikira. Pogwiritsa ntchito AI kuti igwirizane ndi kukhudza kwaumunthu m'malo moisintha, mutha kupanga maulalo ofunikira ndikupereka zokumana nazo zamakasitomala zomwe zili zofunika. Mwina ndiye, nthawi yakwana yophatikiza AI mu hotelo yanunjira zatsopanondikuyamba kuchita.
Nthawi yotumiza: Dec-19-2024
