Momwe AI mu Kuchereza Alendo Ingathandizire Kukumana ndi Makasitomala Payekha

Momwe AI mu Kuchereza Anthu Ingakulitsire Chidziwitso Cha Makasitomala Anu - Chithunzi Chachithunzi EHL Hospitality Business School

Kuyambira utumiki wa chipinda woyendetsedwa ndi AI womwe umadziwa chakudya chomwe alendo anu amakonda kwambiri pakati pausiku mpaka ma chatbot omwe amapereka upangiri woyenda ngati globetrotter wodziwa bwino ntchito, luntha lochita kupanga (AI) mu kuchereza alendo lili ngati kukhala ndi unicorn m'munda wa hotelo yanu. Mutha kugwiritsa ntchito kukopa makasitomala, kuwasangalatsa ndi zokumana nazo zapadera, komanso kuphunzira zambiri za bizinesi yanu ndi makasitomala kuti mukhale patsogolo pa masewerawa. Kaya mukuyendetsa hotelo, lesitilanti kapena ntchito yoyendera, AI ndiye wothandizira waukadaulo yemwe angakusiyanitseni inu ndi mtundu wanu.

Luntha lochita kupanga layamba kale kutchuka kwambiri mumakampaniwa, makamaka pakuwongolera zochitika za alendo. Kumeneko, limasintha momwe makasitomala amagwirira ntchito ndipo limapereka chithandizo chachangu, nthawi zonse kwa alendo. Nthawi yomweyo, likumasula ogwira ntchito ku hotelo kuti azigwiritsa ntchito nthawi yawo yambiri pazinthu zazing'ono zomwe zimasangalatsa makasitomala ndikuwapatsa kumwetulira.

Apa, tikufufuza dziko la AI loyendetsedwa ndi deta kuti tidziwe momwe likusinthira makampaniwa ndikulola mabizinesi osiyanasiyana ochereza alendo kuti apereke mawonekedwe a makasitomala paulendo wawo wonse, zomwe zimapangitsa kuti alendo azisangalala.

Makasitomala Amafuna Zokumana Nazo Zomwe Zili Zofunikira Kwa Inu

Zokonda za makasitomala pankhani yochereza alendo zikusintha nthawi zonse, ndipo pakadali pano, kusintha makonda a anthu ndi chakudya chofunikira kwambiri. Kafukufuku wina wa alendo opitilira 1,700 ku hotelo adapeza kuti kusintha makonda a anthu kumagwirizana mwachindunji ndi kukhutitsidwa kwa makasitomala, ndipo 61% ya omwe adayankha adati anali okonzeka kulipira ndalama zambiri pazinthu zomwe adasankha. Komabe, 23% yokha ndi omwe adanena kuti adasintha makonda a anthu ambiri atatha kukhala ku hotelo posachedwapa.

Kafukufuku wina adapeza kuti 78% ya apaulendo ali ndi mwayi wopeza malo ogona omwe amapereka zokumana nazo zapadera, ndipo pafupifupi theka la omwe adafunsidwa ali okonzeka kugawana zambiri zaumwini zomwe zimafunikira kuti akonze nthawi yawo yogona. Chikhumbo ichi cha zokumana nazo zapadera chili chofala kwambiri pakati pa anthu azaka za m'ma 1900 ndi Gen Z, anthu awiri omwe akugwiritsa ntchito ndalama zambiri paulendo mu 2024. Popeza tazindikira izi, n'zoonekeratu kuti kulephera kupereka zinthu zapadera ndi mwayi wotayika wosiyanitsa mtundu wanu ndikupatsa makasitomala zomwe akufuna.

Kumene Kupanga Makonda ndi AI Kumakumana

Pali kufunikira kwa zochitika zapadera zochereza alendo zomwe zimagwirizana ndi zosowa za munthu aliyense, ndipo apaulendo ambiri ali okonzeka kulipira ndalama zambiri pa izi. Malangizo, mautumiki, ndi zinthu zina zonse zingathandize kupanga zochitika zosaiwalika ndikuwonjezera kukhutitsidwa kwa makasitomala, ndipo AI yopangira zinthu ndi chida chimodzi chomwe mungagwiritse ntchito kuti muwapatse.

Luso lochita kupanga zinthu mwanzeru limatha kusintha chidziwitso ndi zochita mwa kusanthula zambiri za makasitomala ndikuphunzira kuchokera ku zomwe ogwiritsa ntchito amakumana nazo. Kuyambira pa malangizo oyendera omwe amakonzedwa mwamakonda mpaka makonda a zipinda zomwe zimakonzedwa mwamakonda, Luso lochita zinthu mwanzeru limatha kupereka mitundu yosiyanasiyana ya zosintha zomwe sizinatheke kale kuti zifotokozenso momwe makampani amachitira ndi chithandizo cha makasitomala.

Ubwino wogwiritsa ntchito AI motere ndi wosangalatsa. Takambirana kale za kulumikizana pakati pa zokumana nazo zomwe munthu ali nazo ndi kukhutitsidwa ndi makasitomala, ndipo ndicho chimene AI ingakupatseni. Kupanga zokumana nazo zosaiwalika kwa makasitomala anu kumamanga ubale wamaganizo ndi kampani yanu. Makasitomala anu amamva ngati mukuwamvetsa, kukulitsa chidaliro ndi kukhulupirika ndikupangitsa kuti abwerere ku hotelo yanu ndikuyilimbikitsa kwa ena.

Kodi Luntha Lochita Kupanga (AI) Ndi Chiyani Kwenikweni?

Mwachidule, AI ndi ukadaulo womwe umathandiza makompyuta kutsanzira nzeru za anthu. AI imagwiritsa ntchito deta kuti imvetse bwino dziko lozungulira. Kenako ingagwiritse ntchito nzeru zimenezo kuti igwire ntchito, igwirizane, ndikuthetsa mavuto mwanjira yomwe nthawi zambiri imangogwirizanitsa ndi malingaliro a munthu.

Ndipo AI si ukadaulo wamtsogolo. Ili pano kwambiri, ndipo zitsanzo zambiri zodziwika bwino za AI zikusintha kale miyoyo yathu ya tsiku ndi tsiku. Mutha kuwona momwe AI imakhudzira ndi kusavuta kwa zida zanzeru zakunyumba, othandizira mawu a digito, ndi makina odziyimira pawokha agalimoto.

Njira Zosinthira Makonda a AI mu Ulemu

Makampani ochereza alendo akugwiritsa kale ntchito njira zina zosinthira makonda a AI, koma zina zikugwiritsa ntchito njira zina zambiri.zatsopanondipo akuyamba kumene kufufuza.

Malangizo Opangidwa Mwamakonda

Ma injini opereka malangizo amagwiritsa ntchito ma algorithms a AI kuti afufuze zomwe kasitomala amakonda komanso machitidwe ake akale ndikupereka malingaliro apadera pa ntchito ndi zokumana nazo kutengera deta imeneyo. Zitsanzo zodziwika bwino mu gawo la alendo zimaphatikizapo malingaliro a ma phukusi oyendera omwe amasinthidwa, malingaliro odyera alendo, ndi zinthu zina zopangidwira zipinda kutengera zomwe munthu aliyense amakonda.

Chimodzi mwa zida zotere, Guest Experience Platform tool Duve, chikugwiritsidwa kale ntchito ndi makampani oposa 1,000 m'maiko 60.

Utumiki wa Makasitomala wa Nthawi Zonse

Othandizira ndi ma chatbot ogwiritsira ntchito AI amatha kuthana ndi zopempha zambiri zautumiki kwa makasitomala ndipo akukhala odziwa bwino ntchito yawo pa mafunso omwe angayankhe komanso thandizo lomwe angapereke. Amapereka njira yoyankhira maola 24 pa tsiku, amapereka malangizo ogwirizana ndi anthu ena, komanso amachepetsa kuchuluka kwa mafoni omwe amapita kwa ogwira ntchito pa desiki yoyang'anira. Izi zimathandiza antchito kuti azikhala ndi nthawi yochulukirapo pa nkhani zautumiki kwa makasitomala pomwe kukhudza anthu kumawonjezera phindu.

Malo Okongola a Zipinda

Tangoganizirani kulowa m'chipinda cha hotelo chomwe chili ndi kutentha koyenera momwe mukufunira, bokosi lanu lomwe mumakonda ladzazidwa kale, chakumwa chomwe mumakonda chikukudikirirani patebulo, ndipo matiresi ndi pilo ndi mphamvu zomwe mumakonda.

Zimenezo zingamveke ngati zongopeka, koma n'zotheka kale ndi AI. Mwa kuphatikiza luntha lochita kupanga ndi zida za Internet of Things, mutha kusintha makina owongolera ma thermostat, magetsi, ndi zosangalatsa kuti zigwirizane ndi zomwe alendo anu amakonda.

Kusungitsa Kwaumwini

Chidziwitso cha mlendo ndi kampani yanu chimayamba kale asanalowe mu hotelo yanu. Luso laukadaulo limatha kupereka ntchito yosungitsa malo mwa kusanthula zambiri za makasitomala, kupereka malingaliro a mahotela enaake, kapena kupereka malingaliro owonjezera omwe akugwirizana ndi zomwe amakonda.

Njira imeneyi yagwiritsidwa ntchito bwino ndi kampani yayikulu ya mahotela ya Hyatt. Idagwirizana ndi Amazon Web Services kuti igwiritse ntchito deta ya makasitomala popereka malingaliro kwa makasitomala ake pa mahotela enaake kenako idapereka malingaliro ena omwe angakope chidwi chawo kutengera zomwe amakonda. Ntchitoyi yokha idawonjezera ndalama za Hyatt ndi pafupifupi $40 miliyoni m'miyezi isanu ndi umodzi yokha.

Zochitika Zodyera Zoyenera

Mapulogalamu ogwiritsira ntchito AI pamodzi ndi makina ophunzirira angapangitsenso malo odyera omwe ali ndi zosowa ndi zosowa zinazake. Mwachitsanzo, ngati mlendo ali ndi zoletsa pa zakudya, AI ingakuthandizeni kupereka menyu yanu. Mukhozanso kuonetsetsa kuti alendo nthawi zonse akupeza tebulo lawo lomwe amakonda komanso kusintha kuwala ndi nyimbo.

Mapu Athunthu a Ulendo

Ndi AI, mutha kukonzekera kukhala kwa alendo konse kutengera zomwe adachita kale komanso zomwe amakonda. Mutha kuwapatsa malingaliro a zinthu za hotelo, mitundu ya zipinda, njira zosamutsira ku eyapoti, zokumana nazo zodyera, ndi zochitika zomwe angasangalale nazo panthawi yomwe ali. Izi zitha kuphatikizaponso malangizo kutengera zinthu monga nthawi ya tsiku ndi nyengo.

Zofooka za AI mu Kuchereza Alendo

Ngakhale kuti ili ndi kuthekera komanso kupambana m'mbali zambiri,AI mu chisamaliro cha alendoakadali ndi zofooka ndi zovuta. Vuto limodzi ndi kuthekera kosamukira kuntchito chifukwa AI ndi automation zimatenga ntchito zina. Izi zingayambitse kukana kwa antchito ndi mabungwe a ogwira ntchito komanso nkhawa za momwe chuma cha m'deralo chingakhudzire.

Kusintha umunthu wa munthu, komwe ndikofunikira kwambiri mumakampani ochereza alendo, kungakhale kovuta kuti AI ikwaniritse pamlingo womwewo monga antchito a anthu. Kumvetsetsa ndi kuyankha ku malingaliro ndi zosowa za anthu zovuta ndi gawo lomwe AI ili ndi malire.

Palinso nkhawa zokhudza chinsinsi ndi chitetezo cha deta. Machitidwe a AI mu malo olandirira alendo nthawi zambiri amadalira deta yambiri ya makasitomala, zomwe zimadzutsa mafunso okhudza momwe chidziwitsochi chimasungidwira ndikugwiritsidwa ntchito. Pomaliza, pali nkhani ya mtengo ndi kukhazikitsa - kuphatikiza AI mu machitidwe omwe alipo olandirira alendo kungakhale kokwera mtengo ndipo kungafunike kusintha kwakukulu pa zomangamanga ndi njira.

Gulu la ophunzira a EHL linapita ku Msonkhano wa HITEC wa 2023 ku Dubai monga gawo la Pulogalamu Yoyendera Maphunziro ya EHL. Msonkhanowu, womwe ndi gawo la The Hotel Show, unasonkhanitsa atsogoleri amakampani kudzera m'magawo, zokambirana, ndi misonkhano. Ophunzirawo anali ndi mwayi wochita nawo zokambirana zazikulu ndi zokambirana komanso kuthandiza ndi maudindo oyang'anira. Msonkhanowu unayang'ana kwambiri kugwiritsa ntchito ukadaulo kuti upeze ndalama komanso kuthana ndi mavuto omwe ali mumakampani ochereza alendo, monga luntha lochita kupanga, ukadaulo wobiriwira, ndi deta yayikulu.

Poganizira za izi, ophunzira adaganiza kuti ukadaulo si yankho la chilichonse mumakampani ochereza alendo:

Tinaona momwe ukadaulo ukugwiritsidwira ntchito kuti uwonjezere magwiridwe antchito komanso zomwe alendo akukumana nazo: kusanthula deta yayikulu kumathandiza eni mahotela kuti azitha kupeza chidziwitso chochulukirapo ndikusinthiratu ulendo wa alendo awo. Komabe, tinazindikira kuti chikondi, chifundo, ndi chisamaliro chapadera cha akatswiri ochereza alendo zimakhalabe zamtengo wapatali komanso zosasinthika. Kukhudza kwa anthu kumapangitsa alendo kumva kuti amayamikiridwa ndipo kumasiya chithunzi chosaiwalika pa iwo.

Kulinganiza Zokha ndi Kukhudza kwa Anthu

Pachimake, makampani ochereza alendo ndi okhudza kutumikira anthu, ndipo AI, ikagwiritsidwa ntchito mosamala, ingakuthandizeni kuchita bwino zimenezo. Pogwiritsa ntchito AI kuti musinthe ulendo wa mlendo kukhala wabwino, mutha kulimbitsa kukhulupirika kwa makasitomala, kukulitsa chikhutiro, komanso kulimbikitsa.ndalama zomwe amapezaKomabe, kukhudza kwa munthu ndikofunikirabe. Pogwiritsa ntchito luntha lochita kupanga kuti muwonjezere kukhudza kwa munthu m'malo mokulowetsa m'malo mwake, mutha kupanga maubwenzi ofunikira ndikupereka zokumana nazo zofunika kwa makasitomala. Mwina nthawi yakwana yoti muphatikize luntha lochita kupanga mu hotelo yanu.njira yatsopanondipo yambani kuzigwiritsa ntchito.