Zimphona Zoyenda Pa Intaneti Zimathandiza Anthu Kudziwa Zokhudza Anthu, Mafoni, ndi Kukhulupirika

Ndalama zomwe makampani akuluakulu oyendera pa intaneti amagwiritsa ntchito potsatsa malonda zikupitirira kukwera mu kotala lachiwiri, ngakhale kuti pali zizindikiro zosonyeza kuti ndalama zomwe amagwiritsa ntchito zikusiyana kwambiri.

Ndalama zogulitsira ndi kutsatsa monga Airbnb, Booking Holdings, Expedia Group ndi Trip.com Group zawonjezeka chaka ndi chaka mu kotala lachiwiri. Ndalama zambiri zogulitsira, zomwe zagwiritsidwa ntchito pa $4.6 biliyoni mu kotala lachiwiri poyerekeza ndi $4.2 biliyoni chaka ndi chaka, zikuwonetsa mpikisano waukulu pamsika ndipo mabungwe oyendera pa intaneti akupitilizabe kuchitapo kanthu kuti akakamize ogula kuti alowe m'malo apamwamba.

Airbnb idagwiritsa ntchito $573 miliyoni pa malonda ndi malonda, zomwe zikuyimira pafupifupi 21% ya ndalama zomwe amapeza komanso kukwera kuchokera pa $486 miliyoni mu kotala lachiwiri la 2023. Pa nthawi yopempha ndalama kotala, mkulu wa zachuma Ellie Mertz adalankhula za kuwonjezeka pang'onopang'ono kwa malonda ndipo adati kampaniyo ikupitilizabe "kuchita bwino kwambiri."

Pulatifomu yopezera malo ogona yanenanso kuti ikuyembekeza kuti ndalama zogulitsira malonda ziwonjezeke kuposa ndalama zomwe zapezeka mu kotala lachitatu chifukwa ikufuna kufalikira kumayiko atsopano, kuphatikizapo Colombia, Peru, Argentina ndi Chile.

Pakadali pano, Booking Holdings inanena kuti ndalama zonse zomwe zagwiritsidwa ntchito potsatsa malonda mu kotala lachiwiri ndi $1.9 biliyoni, zomwe zakwera pang'ono chaka ndi chaka kuchokera pa $1.8 biliyoni ndipo zikuyimira 32% ya ndalama zomwe zapezeka. Purezidenti ndi CEO Glenn Fogel adawonetsa njira yake yotsatsira malonda pa malo ochezera a pa Intaneti ngati gawo limodzi lomwe kampaniyo ikuwonjezera ndalama zomwe zagwiritsidwa ntchito.

Fogel adatchulanso za kuwonjezeka kwa chiwerengero cha apaulendo omwe akugwira ntchito ndipo adati apaulendo obwerezabwereza akuwonjezeka mofulumira kwambiri pa Booking.

"Ponena za khalidwe losungitsa malo mwachindunji, tikusangalala kuona kuti njira yosungitsa malo mwachindunji ikupitirira kukula mofulumira kuposa masiku ogona m'chipinda omwe amapezedwa kudzera mu njira zolipirira zotsatsira," adatero.

Ku Expedia Group, ndalama zomwe zagwiritsidwa ntchito potsatsa malonda zakwera ndi 14% kufika pa $1.8 biliyoni mu kotala lachiwiri, zomwe zikuyimira kumpoto kwa 50% ya ndalama zomwe kampaniyo imapeza, kuchokera pa 47% mu kotala lachiwiri la 2023. Mkulu wa zachuma Julie Whalen anafotokoza kuti yachepetsa ndalama zotsatsa malonda chaka chatha pamene idamaliza ntchito yake yaukadaulo ndikuyambitsa pulogalamu ya One Key loyalty. Kampaniyo idati izi zakhudza Vrbo, zomwe zikutanthauza "kukwera kwa ndalama zotsatsa malonda" pamakampani ndi misika yapadziko lonse chaka chino.

Poyankha ndalama zomwe amapeza, CEO Ariane Gorin adati kampaniyo "ikuchita opaleshoni yozindikira zomwe zimayambitsa khalidwe lobwerezabwereza kuwonjezera pa kukhulupirika ndi kugwiritsa ntchito mapulogalamu, kaya ndi kugwiritsa ntchito One Key Cash kapena kugwiritsa ntchito zinthu [zanzeru zongopeka] monga kulosera mitengo."

Iye anawonjezera kuti kampaniyo ikuyang'ana mipata ina yowonjezera "yochepetsera ndalama zomwe zimagwiritsidwa ntchito potsatsa malonda."

Gulu la Trip.com linawonjezeranso ndalama zomwe linagwiritsa ntchito pogulitsa ndi kutsatsa mu kotala lachiwiri ndi kampani ya OTA yaku China yomwe idayika ndalama zokwana $390 miliyoni, zomwe ndi kuwonjezeka kwa 20% pachaka. Chiwerengerochi chinali pafupifupi 22% ya ndalama zomwe kampaniyo idapeza, ndipo kampaniyo idachepetsa kukwera kwa ntchito zotsatsa malonda kuti "ikulitse bizinesi," makamaka ya OTA yapadziko lonse lapansi.

Poyerekeza ndi njira ya ma OTA ena, kampaniyo inati ikupitiriza "kuyang'ana kwambiri njira yathu yogwiritsira ntchito mafoni." Inawonjezera kuti 65% ya malonda pa nsanja ya OTA yapadziko lonse lapansi amachokera pa nsanja ya mafoni, zomwe zikuwonjezeka kufika pa 75% ku Asia.

Pa nthawi yopempha ndalama, mkulu wa zachuma Cindy Wang adati kuchuluka kwa malonda ochokera ku njira ya m'manja "kudzatithandiza kukhala ndi mphamvu zolimbikitsira, makamaka pa ndalama zogulitsira [ndi] malonda pakapita nthawi."