Ogulitsa ku hotelo asintha kwambiri kuyambira mliriwu. Pamene mahotela akupitiriza kumanganso magulu awo ogulitsa, malo ogulitsa asintha, ndipo akatswiri ambiri ogulitsa ndi atsopano ku makampani. Atsogoleri ogulitsa akuyenera kugwiritsa ntchito njira zatsopano zophunzitsira ndi kuphunzitsa ogwira ntchito masiku ano kuti ayendetse ntchito zamahotelo.
Chimodzi mwazosintha zazikulu pakugulitsa mahotelo ndikudalira kukula kwa malonda akutali. Opitilira 80% akugulitsa mahotelo tsopano akuchitidwa kudzera panjira zakutali, kukwezera njira yogulitsira maso ndi maso yomwe makampaniwo adadalira kuti apange maubwenzi. Atsogoleri ogulitsa ayenera kuphunzitsa magulu awo kuti agulitse bwino m'malo atsopanowa.
1. Khazikitsani Maluso Okulirapo a Bizinesi
Maluso ogulitsira ofunikira asintha kwambiri pazaka 20 zapitazi. Njira yogulitsa yachikhalidwe yomwe imayang'ana pa chidziwitso chazinthu, luso la anthu, ndi njira zotsekera sizokwanira. Ogulitsa amasiku ano amafunikira mayendedwe okulirapo amsika, kuphatikiza kufufuza makasitomala ndi mafakitale, kumvetsetsa momwe msika ukuyendera, ukadaulo wotsatsa komanso ukadaulo wamalonda, kulemekeza kulumikizana, ndi luso lofotokozera nkhani, ndikutengera njira yolumikizirana yothetsa mavuto. Atsogoleri ayenera kuwunika mphamvu za wogulitsa aliyense ndikuwaphunzitsa maluso ofunikira kuti agulitse malonda masiku ano.
2. Yang'anani pa Zamtengo Wapatali
Kuti zinthu ziyende bwino m'malo apano, pomwe chiwongola dzanja chili chochepa, ogulitsa amayenera kusintha malingaliro awo kuchoka pakupanga zinthu ndi mitengo ndikuwonetsa mtengo wapadera womwe hotelo yawo imathandizira makasitomala. Atsogoleri ogulitsa akuyenera kuchita nawo magulu awo masewera olimbitsa thupi kuti apange malingaliro amtengo wapatali pagawo lililonse la msika, kupitilira mawu anthawi zonse kuti awonetsere phindu lomwe limakhudza ogula.
3. Bwererani ku Zofunikira Zogulitsa
Kukwaniritsa mulingo woterewu wamalonda kumayamba ndikuwonetsetsa kuti gulu likumvetsetsa zoyambira zogulitsa:
- Kumvetsetsa zimango za njira yogulitsa
- Kusuntha bwino zomwe zikuyembekezeka kudutsa gawo lililonse
- Kugwiritsa ntchito teknoloji kuti muwonjezere kugwirizana
- Kugwiritsa ntchito okonza mafoni kukonzekera zokambirana zabwino
Gawo lirilonse liyenera kukhala ndi zolinga zomveka bwino ndikugwirizana ndi komwe wogula ali paulendo wawo. Kugwiritsa ntchito nthawi zonse CRM ya hotelo ndikofunikira pakuwongolera mapaipi ndikuyendetsa zina kuti mutseke bizinesi.
4. Chiyembekezo ndi Cholinga
Ogulitsa akuyenera kuphatikizira njira zazikulu pakufikira kwawo kuti akakamize ogula otanganidwa kuyankha:
- Kuphweka kwa pempho
- Mtengo wapadera woperekedwa
- Kugwirizana ndi zolinga za ogula
- Kugwirizana ndi zofunika zawo
Atsogoleri ogulitsa amayenera kuyang'ana maimelo a gulu lawo pafupipafupi ndikujowina mafoni ogulitsa kuti apereke ndemanga. Kupanga zolemba zamagulu enaake ndi malingaliro amtengo wapatali kumatsimikizira kusasinthika pakukwaniritsidwa.
5. Gwiritsani Ntchito Zogulitsa Zamagulu
Pamene malonda a B2B akuchulukirachulukira kumayendedwe a digito, kugulitsa pagulu kumakhala njira yofunikira kuti magulu ogulitsa mahotelo adzisiyanitse. Atsogoleri ogulitsa ayenera kutsogolera magulu awo kuti azikhala otanganidwa pamapulatifomu omwe ogula amawakonda, kaya LinkedIn yamakasitomala amakampani kapena Facebook ndi Instagram pamisika ya Social, Military, Education, Religious, and Fraternal (SMERF).
Pogawana zofunikira ndikumanga maukonde awo, ogulitsa amatha kukhazikitsa mtundu wawo ndi utsogoleri wamalingaliro, m'malo mongoyika hotelo. Ogula amatha kukhulupirira ndikuchita nawo zinthu zomwe zimachokera kwa ogulitsa payekha motsutsana ndi zida zotsatsa zamtundu uliwonse. Zida zogulitsira pagulu zimathandizanso ogulitsa kutembenuza mafoni oziziritsa kukhala ziyembekezo zabwino pofufuza zotsogolera, kuzindikira omwe amalumikizana nawo, ndikupeza zofanana kuti apange ubale.
6. Konzekerani Kukambirana Kwa Bizinesi Iliyonse
Ngakhale mayendedwe amatha kusintha, kufunikira kokonzekera bwino kuyimba kumakhalabe kosatha. Magulu ogulitsa ayenera kugwiritsa ntchito template yolinganiza mafoni kuti:
- Chitani kafukufuku pazachiyembekezo
- Dziwani anthu omwe amalumikizana nawo komanso ochita zisankho
- Dziwani maubwino ofunikira kwambiri kuhotelo kuti muwunikire
- Yembekezerani ndi kukonzekera zotsutsa
- Fotokozani momveka bwino zomwe mungachite kuti mugulitse malonda
Popatula nthawi yokonzekera kukambirana zabizinesi, osati kungogulitsa kwanthawi zonse, ogulitsa amapindula kwambiri ndi mayanjano ofunikirawo ndi ogula omwe amachitapo kanthu.
Iwo omwe adzipereka ku zosinthazi amamanga maubale ozama amakasitomala ndikuyendetsa kukula kwa ndalama m'malo ovuta komanso ovuta.
Nthawi yotumiza: Sep-04-2024