Anthu ogulitsa mahotela asintha kwambiri kuyambira mliriwu. Pamene mahotela akupitiliza kumanganso magulu awo ogulitsa, malo ogulitsa asintha, ndipo akatswiri ambiri ogulitsa ndi atsopano mumakampaniwa. Atsogoleri ogulitsa ayenera kugwiritsa ntchito njira zatsopano zophunzitsira ndi kuphunzitsa ogwira ntchito masiku ano kuti ayendetse bwino ntchito zamahotela.
Chimodzi mwa zinthu zazikulu zomwe zasintha kwambiri pa malonda a mahotela ndi kudalira kwambiri kugulitsa pa intaneti. Kuposa 80% ya malonda a mahotela tsopano akuchitika kudzera m'njira zakutali, zomwe zikusokoneza njira yachikhalidwe yogulitsira maso ndi maso yomwe makampaniwa ankadalira kuti amange ubale. Atsogoleri ogulitsa ayenera kuphunzitsa magulu awo kuti agulitse bwino m'njira yatsopanoyi.
1. Pangani Luso Lalikulu la Bizinesi
Maluso ofunikira ogulitsa asintha kwambiri pazaka 20 zapitazi. Njira yogulitsira yachikhalidwe yomwe imayang'ana kwambiri chidziwitso cha malonda, luso lolumikizana ndi anthu, ndi njira zotsekera sizikwanira. Ogulitsa amakono akufunika njira yolumikizirana pamsika, kuphatikizapo kufufuza makasitomala ndi mafakitale, kumvetsetsa zomwe zikuchitika pamsika, kugwiritsa ntchito ukadaulo wogulitsa ndi malonda, kukulitsa kulumikizana, ndi luso lofotokozera nkhani, komanso kugwiritsa ntchito njira yolankhulirana yothetsera mavuto. Atsogoleri ayenera kuwunika mphamvu za wogulitsa aliyense ndikumuphunzitsa maluso ofunikira kuti agulitse malonda m'malo amalonda amakono.
2. Yang'anani pa Kupereka Mtengo
Kuti apambane m'malo omwe alipo pano, pomwe kuchuluka kwa mayankho kuli kotsika, ogulitsa ayenera kusintha malingaliro awo kuchoka pa kungopereka zinthu ndi mitengo kupita ku kufotokoza phindu lapadera lomwe hotelo yawo imapereka kwa makasitomala. Atsogoleri ogulitsa ayenera kulimbikitsa magulu awo kuti apange malingaliro okopa amtengo wapatali pa gawo lililonse la msika, kupitirira mawu wamba kuti awonetse zabwino zomwe zimakhudza ogula.
3. Bwererani ku Zoyambira Zogulitsa
Kukwaniritsa luso logulitsa motere kumayamba ndi kuonetsetsa kuti gululo likumvetsa bwino mfundo zoyambira zogulitsa:
- Kumvetsetsa momwe njira yogulitsira imagwirira ntchito
- Kupititsa patsogolo makasitomala kudzera mu gawo lililonse
- Kugwiritsa ntchito ukadaulo kuti uwonjezere kufunika
- Kugwiritsa ntchito njira zokonzekera mafoni kukonzekera zokambirana zomveka bwino
Gawo lililonse liyenera kukhala ndi zolinga zomveka bwino komanso zogwirizana ndi komwe wogula ali paulendo wake. Kugwiritsa ntchito nthawi zonse CRM ya hotelo ndikofunikira kwambiri poyendetsa bwino mapaipi ndikuwongolera zochita zina kuti bizinesi ithe.
4. Chiyembekezo Chokhala ndi Cholinga
Ogulitsa ayenera kuphatikiza mfundo zazikulu pakufufuza kwawo kuti akakamize ogula otanganidwa kuyankha:
- Kusavuta kwa pempholi
- Mtengo wapadera woperekedwa
- Kugwirizana ndi zolinga za wogula
- Kugwirizana ndi zomwe zimafunika kwambiri
Atsogoleri ogulitsa ayenera kuwunikanso maimelo a gulu lawo nthawi zonse ndikulowa nawo mafoni ogulitsa kuti apereke ndemanga. Kupanga zolemba zokhudzana ndi magawo ndi malingaliro ofunikira kumatsimikizira kuti ntchitoyo ikuchitika mosasinthasintha.
5. Gwiritsani Ntchito Kugulitsa Pagulu
Pamene malonda a B2B akuchulukirachulukira kupita ku njira zama digito, kugulitsa pagulu kukukhala njira yofunika kwambiri kuti magulu ogulitsa mahotela azidzisiyanitsa okha. Atsogoleri ogulitsa ayenera kutsogolera magulu awo kuti akhale otanganidwa pa nsanja zomwe ogula omwe akufuna kuchita nawo malonda, kaya LinkedIn ya makasitomala amakampani kapena Facebook ndi Instagram yamisika ya Social, Army, Education, Religious, and Fraternal (SMERF).
Mwa kugawana zomwe zili zofunika ndikumanga maukonde awo, ogulitsa amatha kukhazikitsa mayina awoawo ndi utsogoleri wamalingaliro, m'malo mongopereka malingaliro awo. Ogula nthawi zambiri amadalira ndikugwiritsa ntchito zomwe zimachokera kwa ogulitsa payekhapayekha poyerekeza ndi zida zotsatsa wamba. Zida zogulitsira pagulu zimathandizanso ogulitsa kusintha mafoni osayenera kukhala makasitomala abwino pofufuza anthu omwe akuwapeza, kuzindikira anthu ofunikira, ndikupeza zomwe zimafanana kuti apange ubale wabwino.
6. Konzekerani Kukambirana Pa Bizinesi Iliyonse
Ngakhale njira zitha kusintha, kufunika kokonzekera bwino mafoni sikunasinthe nthawi. Magulu ogulitsa ayenera kugwiritsa ntchito chitsanzo chokhazikika cha dongosolo lokonzekera mafoni kuti:
- Chitani kafukufuku pa zomwe zikuyembekezeka
- Dziwani anthu ofunikira olumikizana nawo komanso opanga zisankho
- Dziwani zabwino zomwe zikuyenera kuwonedwa kwambiri ku hotelo
- Yembekezerani ndi kukonzekera zotsutsa
- Fotokozani njira zotsatirira bwino kuti mupititse patsogolo kugulitsa
Mwa kutenga nthawi yokonzekera kukambirana za bizinesi, osati kungolankhula za malonda wamba, ogulitsa amapindula kwambiri ndi zomwe ogula amachita.
Anthu omwe adzipereka kusinthaku adzamanga ubale wolimba ndi makasitomala awo ndikulimbikitsa kukula kwa ndalama zomwe amapeza m'malo ovuta komanso osinthasintha awa.
Nthawi yotumizira: Sep-04-2024



